How to Build Transaction Volumes and Revenue

Branding ATM machines with the logos and the messages of a financial institution (FI), independent sales organization (ISO) or merchant is an effective way to build a relationship with the ATM user.

The Problem
In the off-premise market, placement of a machine within a location can mean the difference between profit and failure. A tired-looking machine might be relegated to the far corner of the store, leaving many potential customers unaware of its presence. And a machine adorned with only the required notices can leave a customer feeling wary.

The Solution
AOne ATM has developed full-color graphics packages for a wide range of Triton ATMs. Mounting professional, attention-grabbing graphics, on a machine, can improve usage of an ATM in a convenience store, supermarket or other location.

The visuals can include logos, photos and advertising slogans. “You’re only limited by your imagination,” said Vance Rowland of AOne Graphics. ATMs that have been in service for awhile can receive a facelift with the graphics package.

The Results
For one bank, AOne ATM has proven that branding pulls in users. For a group of five ATMs in January 2007, the total transaction volume totaled 928. The five machines then were upgraded with the Banks brand. In January 2008, the same five machines in the same locations completed 1,187 transactions--a 60% increase.

“Everything was identical other than the graphics packages on the machines”, Rowland said. With any of the branding graphics packages available from AOneATM, Triton ATMs can give operators a competitive edge.

Source- ATM Case Study- Graphics packs a punch!

AOneATM.com